Purity Ring’s Sound Goes Bigger on “Another Eternity”

If any question loomed about the overall direction Purity Ring would go on their sophomore release, it gets answered pretty quickly on “Heartsigh,” the opener onAnother Eternity. It’s bolder, brighter and beefier than anything on 2012′s Shrines, and Megan James and Corin Roddick’s playful, often introspective electro-pop has transitioned into a vast, aural landscape that manages to be upbeat and energetic, more fun than ominous. The sort of quiet, somber musical channels that were explored onShrines in tracks like “Obedear” and “Shuck” are missing. And the eerie, sometimes uncomfortable wordplay that has been a staple of James’ lyrical ventures are either more sanitized or simply gone in favor of less complex, more digestible bits. {Read more on Treblezine…}